Problem: The Genny Lecs is baffling. With so many parties and politicians to choose between, voting can be confusing and overwhelming for first time voters.
Insight: It’s coming home! Young people would rather watch the Euros than Question Time.
Solution: Simplify the process using the nostalgic football cards ‘Match Attax’. Ranking the two most important issues for young people: health care and the cost of living, to help judge candidates.
