Problem: 9 out of 10 Ketamine hospitalisations is due to mixing with other substances.
Insight: People are still going to take drugs.
Solution: Create a harm reduction campaign to educate rather than scare monger.
We will install taxidermy horse heads into festivak portaloos, a ketamine taking hotspots, to catch people off guard.
PR
To bring the campaign to socials, a Snapchat filter will launch. Designed to corrupt audio while taking videos at clubs and events.
