Problem: Pizza Hut fell off... hard.
Insight: Gen Z are nihilistic would rather participate in a bad trend ironically than a good trend seriously.
Solution: A social campign using meme-ified hustle culture to appeal to Gen z’s nihilistic humor.
Introducing Crypdough the worst investment ever made.
Every pizza brought rewards the customer with one Crypdough coin.
The value of the Crydough coin however, decreases the more it’s mined.
The aim is to troll Crypto currency while playing into FOMO culture. The Crypdough rewards are designed to be cashed in now, not later.
The value of the Crydough coin however, decreases the more it’s mined.
The aim is to troll Crypto currency while playing into FOMO culture. The Crypdough rewards are designed to be cashed in now, not later.
Crypdough value over time:
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Customers can watch the value crash on real trading websites and stay the Pizza hut X bot.
As a social led campaign, Pizza Hut will start posting ironic Hustle memes under their new name ‘Hustle Hut’.
Negative PR.
To bring the campaign back to stores we will introduce Hustle Hut merchandise.
Linked In stunt.
To reward customers who took part in Crypdough they will be gifted an 15% off ‘Investors Card’.
