Insight: Corsa is the number 1 car for new drivers (usually funded by the bank of Mum and Dad).
Solution: Help parents relieve the frustrations of being in the passenger seat.
Vauxhall will place brown signs on A roads, popular for learner drivers, displaying direction to the nearest Parent Pit Stop.
Parent Pit Stops will be small areas in petrol stations kitted with all gen x essentials to allow stressed parents to unclench their fists and take a break from stamping the footwell mid driving lesson.
Finally our bumper sticker packs will allow parents to sticker bomb their child’s cars, and claim what's rightfully theirs!
