Problem: The gym can be an isolating enviroment.
Insight: If you don’t know people at work you go for an after work pint... If you don’t know people at the gym you go home.
Solution: Intercept people’s post workout protein shake moment and make it social.
My Protein will start taking over pubs in areas near gyms.
Offering a variety of Protein shakes on draft in custom pint glasses.
Copy on coasters encourages people to get to know other members within their gym community.
